TepFu’s 12 Disruptions of Christmas 2016 – #10 | TepFu: Marketing Strategy & Coaching

TepFu’s 12 Disruptions of Christmas 2016 – #10


On the first day of Christmas we heralded a drone…buzz buzz buzz buzz…

On the second day of Christmas we talked reality…virtual, augmented and mixed

Today, we unveil #10 in our Disruptive Christmas countdown. On the third day of Christmas…we tightened up on slack…

Yesterday we waxed virtual on how reality is being disrupted and what role virtual, augmented and mixed reality tools will play in the coming months and years.

Today we explore how communications has been and is continuously being honed and disrupted thanks to some awesome tools leveraging technology much better than good old simple email can cope with.

And there’s only one name on everyone’s lips, and only yesterday they raised their game adding Video Calling to their offering thus broadening their disruption.

Ladies & Gentleman, our next disruption is: Slack.

The name Slack does not necessarily evoke either hyper-efficiency or scream massively useful business tool, however, Slack is being used by both startups and large established enterprises alike. One of, if not the, fastest growing B2B startup in the world right now announced that it had raised a further £120 million taking its valuation to a whopping $3.8 billion. And that was back in April 2016!!!

In fact, Slack has done a fantastic job of listening to the needs of business users and totally disrupting the existing communication offerings by creating a software programme built around their modern (rather than legacy email) requirements.

As work becomes a space rather than a place, meaning a business can be run from the bedroom of an ambitious founder anywhere around the world, Slack clearly helps empower. Blending sophistication with simplicity Slack is basically the James Bond of business support tools.

Using Slack, businesses can host all of their conversations/chats, can collaborate on projects/documents, both private and general, in one single space, with an enviable list of functionality you won’t find in most other offerings, disposing of a staggering host of other messaging services in one hit.

Slack at its core centralises office/team communications.

You can also easily search through slack to identify, locate and catalogue and curate your internal content into various categories by purpose, people, document or topic. Slack also allows for the sharing of files but what really makes it unique is its integration functionality that allows you to connect almost all of your apps with its software.

Looking to 2017, Slack has some exciting times ahead – and yesterday’s announcement of embedded video calling shows Slack means business. Microsoft recently launched Teams and Slack’s response was equally disruptive. Plus with Skype adding real-time translation we should only expect this space to keep on innovating.

And wait, what’s this, as I’m writing this post a peer nearby informs me that their organisation just left Slack to go to Workplace, the new offering from Facebook. Sheesh! Hold on to your hats folks.

Do you use any of the above? Still on old school email? How might smarter, faster comms disrupt your business? Could you be working faster?

If you would like to discuss how to work faster, why your customers want you moving and communicating faster and how your business can leverage this disruption swiftly, or if you have any brand, marketing, social media, content marketing, email marketing etc related questions in general, feel free to drop us a line at [email protected]

Picture courtesy of stevepb