TepFu’s 12 Disruptions of Christmas 2016: Introduction & Disruption #12 | TepFu: Marketing Strategy & Coaching

TepFu’s 12 Disruptions of Christmas 2016: Introduction & Disruption #12


As we move into 2017, there is a lot of uncertainty over what next year and indeed beyond will look like. Events that were feared, but never thought possible, saw much of the Western world walk around with wide eyes and bowed heads as they began to exist in a world where Donald Trump is the President of the United States of America and England is no longer part of the EU.

Politically and culturally, there is little that we can be absolutely certain of anymore. As the metaphorical sands shift, we walk into 2017 a tad confused and bewildered.

However, it’s not all doom and gloom – well at least not for us eternal optimists at TepFu. Always hopeful, we think, nay believe, that there is plenty to look forward to in 2017.

So we have put our disruptive heads together to determine our top 12 disruptive predictions for 2017 – one for each day of Christmas. Sit back, get some port and a mince pie, put on some Christmas music and let us help you get into a disruptive festive spirit to ready yourself for 2017.

TepFu Christmas Disruption 2016 #12: A drone, a drone, my kingdom for a drone?

Now, traditionally, on the first day of Christmas, your true love sent a Partridge in a Pear Tree. The real question though is how on earth did your love send you this present? And how might that realistically change in the next year? By bird? By plane? Nah, this time next year it will probably arrive by drone.

Because there is little doubt in the TepFu mind that shortly partridges, pears, trees and all other consumables will be delivered via drone.

Amazon already have a dedicated landing page for their Amazon Prime Air services, which promises to “get packages to customers in 30 minutes or less.” According to Amazon, the only thing standing in the way of this tantalising vision is the law. They say, “we will deploy when we have the regulatory support needed to realise our vision.”

In fact, Amazon carried out their first successful drone delivery in the summer of 2015 and thanks to the lifting of current restrictions by the British government, Amazon are set to launch their most extensive trials of drones in 2017.

So not only are drones sure to replace Postman Pat in the near future, but this could all take place on our very own British soil.

Of course, Amazon are not alone in seizing this opportunity. Facebook has created its own solar powered Aquila drone, which is designed to circle around the stratosphere, using lasers to beam internet access into some of the most remote corners of the world.

Meanwhile, whilst Google managed to crash their test drone, they are now developing a delivery service known as “Project Air” to compete with Prime Air.

Obviously, it is not just these technology heavyweights who are committed to developing drones. A number of companies worldwide are developing drones to help with farming, construction and medicine as well as a whole host of other industries that should see the drone market become worth anywhere from $200 million (at its most conservative estimate) to billions of dollars by 2020.

Clearly this technology has the potential to disrupt a multitude of existing business models from the already besieged High Street retailers through to emergency services and healthcare.

Will your business be safe from this new peril in the skies? Could your business take advantage of this grand disruption?

If you would like to discuss how drones and other tech are disrupting your business model and how your business can leverage this disruption accordingly, or if you have any brand, marketing, social media, content marketing, email marketing etc related questions in general, feel free to drop us a line at [email protected]

Picture courtesy of Sam Churchill